What to build.
For whom. Why.
Product management discipline applied to the messy reality of your business. Roadmaps that survive contact with users. Positioning that makes your team faster, not just your slides.
Best for: founders and teams deciding what to build next and how to take it to market.
4 phases. One spine. No retainer.
Market, users, competitive landscape and your own data. We separate what you know from what you assume.
What we actually build.
Discovery Research
User interviews and data analysis without the qualitative theatre.
Positioning & ICP
Crisp positioning your team can say out loud without flinching.
Roadmap Prioritisation
Backlog ordered by what actually moves the metric.
PMF Frameworks
Lightweight tests for product-market fit before you over-invest.
Pricing & Packaging
Tiers and price points stress-tested against real willingness to pay.
GTM Planning
Channels, messaging, launch sequencing, success metrics.
Sectors we've operated on.
Pre-PMF Startups
When the founder still believes 14 contradictory things about who the customer is.
Series A Scale-ups
Where the original PM is now the CEO and nobody owns the roadmap.
Productised Service Firms
Spinning a service line out into a sellable product.
Internal Product Teams
Squads stuck in the JIRA-shaped fog of features-but-no-strategy.
Three steps. No surprises.
Discovery
1 week · fixed
- User + market research
- ICP & positioning draft
- Top opportunities shortlist
- Walk-away friendly
Strategy
2–4 weeks · most picked
- Full prioritised roadmap
- Validation framework
- GTM playbook
- Stakeholder deck
Partner
Optional retainer
- Fractional PM hours
- Backlog grooming
- Quarterly resets
- Cancel any month